I'm seeing these 'gurus' sharing how they tap into amazing SEO strategies that allow them to not have to spend money on acquiring new customers anymore, but I'm not sure if it's real, and who to trust. SEO is mostly a bunch of nerdy stuff the average person can't understand so you never know if what they're saying is true, and they all say it takes months to see results, so you end up paying so much for a service that you can't be sure will actually work. Any advice?

Rising rental costs for prime salon locations are squeezing our profit margins and threatening our business sustainability.